Hello, hello, hello, my brother and sister bloggers all over the world! Guy Hogan is my name and blogging is my game. Welcome to Pittsburgh’s premiere blog of culture for adults only.
I’m at my workstation wondering where all the sunshine is that the forecasters promised for the Pittsburgh area today. So far it’s been an overcast day and maybe we’ll get a high of 65 and maybe we won’t.
But I digress…
Yes, I’m a full-time blogger. I’m able to be a full-time blogger because I’m retired. Right now my goal as a blogger is to move this blog out of the red and to make it profitable. I don’t ever see making a living from this blog (I don’t have to); but I do see it supplementing my income if not this year then probably next year. So far this year The Gazette has brought in $74.00 (last year it brought in only $55.00). It has to bring in at least $300.00 this year for me to break even. And of course, anything over $300.00 will be profit. I’m close. I’m moving in the right direction. In March of 2016, this blog got a little more than 7,000 unique visitors who read a little more than 24,000 pages (I’m on pace to do even better this month). It was the most unique visitors and page views that The Gazette has gotten since it went online in February of 2014. Here are a few things I’ve figured out about running this blog like a business.
- Content that people want to read is still king.
- Don’t just write content to satisfy your need for self-expression. Write content that is of some practical use to your readers.
- Study the blogs of more successful bloggers, especially more successful bloggers working in your niche.
- Become an authority on at least one subject that you cover on your blog. I cover three main subjects on this blog that I know a lot about. For example: I’ve been a full-time blogger for at least 10 years so I blog about blogging; I graduated from the University of Pittsburgh in 2006 with an MFA in fiction writing so I blog about writing flash fiction; and I’ve been a part of the karaoke scene in Pittsburgh for at least 20 years so I blog about karaoke.
- Start thinking about your blog as a business and yourself as a businessperson and start running your blog like a business today.
Well, these are a few things I picked up over the years about how to turn a blog (any blog) into a business.
Hail to Pitt!
This is Guy Hogan reporting from Pittsburgh.